Compare your options.
As the world’s largest direct clear aligner company, SmileDirectClub offers advantages others can’t.
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Invisalign | Traditional Braces | |
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| Doctor-directed care |  |
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Lifetime Smile GuaranteeTM
Lifetime Smile GuaranteeTMYour new smile is protected for life.3 If your teeth ever need a touch-up – during, or at any point after, treatment – we’ll make it right, at no cost to you. |
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| Cost12Cost of SmileDirectClub aligners based on Single Pay. Costs of Invisalign and traditional braces based on average total fees (including diagnostics and in-person exams) for treatment of mild-to-moderate malocclusion with Invisalign or braces as reported in national surveys of practicing dentists and orthodontists. Price comparison does not include additional costs, such as retainers. As treatment is highly individualized, results may not be the same. | $1950 or less than $89/month2SmilePay™ is $89/month for 24 months with $250 deposit ($2386). APR varies. See SmileDirectClub.com/Pricing/APR-Financing for financing details for your state. Average $5200 |
Average $5600 |
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| Over 1.5 million satisfied customers | |
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24/7 access to a dedicated dental team
24/7 access to a dedicated dental teamYou get unlimited access via chat, live video, phone, or email at no additional cost. |
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| Made in the USA | |
Varies | |
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Regular virtual Smile Check-insTM
by your prescribing doctor
Regular virtual Smile Check-insTM by your prescribing doctorVirtual Smile Check-ins let us make sure teeth are moving according to the treatment plan. |
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Price markup1“3x markup” claim
is based on the average cost of Invisalign aligners charged to the
dentist or orthodontist by Align Technology, Inc., as compared to the
average total fees (including diagnostics and in-person exams) charged
to the consumer by the dentist or orthodontist for treatment of
mild-to-moderate malocclusion with Invisalign, as reported in a 2021
national survey of practicing dentists and orthodontists.
(from orthodontist to consumer)
Price markup1 (from orthodontist to consumer)The average amount an orthodontist marks up the price of aligners and services to the consumer. |
No markup | 3x | 8x |
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Financing with 100% approval
Financing with 100% approval:Financing is guaranteed for less than $3/day4, with no credit checks or paperwork to fill out. |
Yes, less than $3/day4“Less than $3/day” claim is based on SmilePay™ monthly payments divided by 30 days. SmilePay is $89/month for 24 months with $250 deposit ($2386). APR varies. See SmileDirectClub.com/Pricing/APR-Financing for financing details for your state. | ||
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Estimated Insurance coverage5Based on the average total fees for
treatment of mild-to-moderate malocclusion less the median insurance
maximum coverage provided by 9 of the 10 leading insurers in the United
States. Data on file at SmileDirectClub.
Estimated Insurance coverage5SmileDirectClub is in network with UnitedHealthcare, Aetna, Anthem Blue Cross, Anthem Blue Cross and Blue Shield, and Empire BlueCross BlueShield. We can also check for eligibility at Cigna, Delta Dental, Humana, MetLife, and many more. |
50% | 29% | 27% |
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Estimated out-of-pocket costs after insurance coverage
5
Based on the average total
fees for treatment of mild-to-moderate malocclusion less the median
insurance maximum coverage provided by 9 of the 10 leading insurers in
the United States. Data on file at SmileDirectClub.
Estimated out-of-pocket costs after insurance5Most insurance companies don’t cover the 3x markup for Invisalign1 or 8x markup for braces.6 |
$975 or less | $3700 | $4100 |
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30-Day Money-Back Promise
Money-back promiseWithin the first 30 days of treatment, if you’re not happy for any reason, you can return your aligners for a full refund. |
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| Removable for sports, eating, drinking, and flossing | |
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Glued attachments and buttons
Glued attachments and buttonsIn many cases, Invisalign doctors use buttons and attachments bonded to teeth for all or part of the treatment. |
No | |
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Teeth shaving
Teeth shavingAlso called IPR (interproximal reduction). SmileDirectClub never shaves down healthy teeth to reduce crowding. |
No | |
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Comfort SenseTM
Comfort Sense™Our aligners are made using Comfort Sense technology, which utilizes soft, medium, and firm plastics to safely and gradually shift your teeth. |
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Smart SculptTM
Smart Sculpt™State-of-the-art Smart Sculpt technology helps us model the most precise treatment plan. |
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| Treatment plan length | 4-6 months***“4-6 months” claim is based on the number of 22 hour wear customer orders (approx. 95%) with treatment plans that are 4, 5, or 6 months. | Varies greatly | Varies greatly |
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Discreet
DiscreetSmileDirectClub aligners are clear with a matte finish and look practically invisible. |
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Ways to get started
Ways to get startedOnly SmileDirectClub offers 3 convenient ways to get started on a straighter smile. |
From home, SmileShop, dentist's office | Dentist or orthodontist | Orthodontist |
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Mandatory in-office visits
Mandatory in-office visitsTelehealth lets our doctors virtually review your tooth movement – without pulling you away from your busy day. |
No | |
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Nighttime-only option
Nighttime-only optionIn addition to SmileDirectClub aligners you wear 22 hours per day, we offer Nighttime Aligners™ you wear for 10 continuous hours only at night, while you sleep. The choice of two types of aligners provides you with convenience and flexibility to suit your needs. |
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| Cost of retainers7Based on the average retail value of retainers when purchased independent of treatment. Data on file at SmileDirectClub. | $99 | Avg. $313 | Avg. $305 |
| Accepts HSA, FSA, CareCredit | |
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| Premium teeth whitening included | |
Choose smart. Choose smile.
Learn why SmileDirectClub is your best value.
- Each individual treatment plan is prescribed, directed, and managed by a state-licensed doctor.
- Our doctors have straightened over 1.5 million Club member smiles worldwide.
- 100% of our doctors have 5+ years of aligner therapy experience – a benefit to you.
- Your custom treatment plan uses state-of-the-art aligner innovations including Smart Sculpt™ for absolute precision and Comfort Sense™ to safely and gradually move your teeth.
- Our FDA-cleared facility makes us the largest clear aligner manufacturer in the USA.
- We hold dozens of patents that help us create more comfortable treatment plans to straighten your smile in the shortest time possible.
- We're the only company offering a full line of products to keep your smile cleaner, brighter, and healthier.
- Meet our dental team
- Get a new smile in as little as 4-6 months***“4-6 months” claim is based on the number of 22 hour wear customer orders (approx. 95%) with treatment plans that are 4, 5, or 6 months. – not years – and start seeing results in as little as 60 days.8“As little as 60 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22 hour wear clear aligners where 80% said they saw movement within the first 60 days.
- We protect your new smile for life with our Lifetime Smile Guarantee.3SmileDirectClub treatment is backed by our Lifetime Smile Guarantee™. Terms and conditions apply. See SmileDirectClub.com/guarantee for details.
- SmileDirectClub retainers keep your new smile intact and healthy – for a lower cost, and with no new office visit needed.
- Enjoy better oral hygiene without braces, wires, buttons, or attachments to block your brushing.
- We'll never shave down your healthy teeth (IPR) to reduce crowding.
- Laser-cut aligners match the contour of your teeth for an improved fit at your gumline.
- Crystal-clear matte finish gives the aligners a more natural look.
- Our proprietary soft, medium, and firm aligner plastic progression eases your teeth more comfortably into place.
- Three ways to get started – from home, at a SmileShop, or with a Partner Network dentist. Your choice.
- Two aligner schedules to choose from – 22 hours a day, or 10 continuous hours only at night.
- All aligners arrive at once – so there’s no wait to start your next set.
- Face-to-face virtual Smile Check-ins™ with dental professionals – without mandatory office visits.
- Our top-notch dental team is available 24/7 via text, video chat, email, or phone.
- Our app lets you track and manage your entire Smile Journey™.
- Our aligners cost as little as $3/day.4“Less than $3/day” claim is based on SmilePay™ monthly payments divided by 30 days. SmilePay is $89/month for 24 months with $250 deposit ($2386). APR varies. See SmileDirectClub.com/Pricing/APR-Financing for financing details for your state.
- Make convenient monthly payments or an easy one-time payment.
- Financing is guaranteed – no credit checks or forms to fill out, 100% approval.
- We accept most major insurance plans as well as HSA, FSA, and CareCredit funds.
- Our Lifetime Smile Guarantee includes free aligner touch-ups if needed.3SmileDirectClub treatment is backed by our Lifetime Smile Guarantee™. Terms and conditions apply. See SmileDirectClub.com/guarantee for details.
- Teeth whitening is included – so you can show off a smile that’s not just straighter, but brighter.
- Learn more about our pricing
- See what your insurance covers
Ready. Set. Smile.
Impression kit or scan, choose how you want to start your journey.
We've got your whole smile covered.
Let us help you make the most of your smile every day - in every way.
choose straighter.
Order an impression kit or book a scan to start your doctor-directed clear aligner treatment today.
Get startedchoose brighter.
Whiten your teeth up to 9 shades with bright on® premium teeth whitening.9"9 shades whiter" claim is based on average results after 1 week when used as directed. Results may vary. Based on internal study, data on file.
Shop whiteningchoose cleaner.
Our electric toothbrush cleans 50% better than a manual.10“Cleans 50% better” claim is based on a comparison to a standard round filament brush. Results from independent study, data on file.
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